Los Angeles, Calif. (February 2011) – Flashing some lash has never been so kinky! International popstar Rihanna’s newest music video for her single “S&M,” which premiered on February 1^st, flaunts the most fabulous, funky faux fringe from Ardell®.

 Celebrity makeup artist Sharon Gault and her assistant Priscilla Ono applied Ardell® Fashion, Runway and Wild style lashes to the characters surrounding the popstar for the video, layering and personalizing them with gems for a dramatically glam effect.

  Using DUO® Eyelash Adhesive in dark, the lashes applied comfortably and stayed put through the video shoot, despite hours of dancing and layered fringe.

Having beautiful, full, and natural looking lashes is a flutter away with Ardell® faux lashes and accessories. Long a favorite of make up artists, Hollywood A-listers and anyone looking to flash some lash, Ardell® lashes are no longer reserved for special occasions; they’ve become part of many women’s morning routine.

 The #1 seller of faux lashes, adhesives and eyelash conditioners, Ardell® offers many styles in strips and individual lashes with a full line of accessories including adhesives, combs, curlers and tweezers. Ardell® individual lashes use a patented knot-free technology.

 To learn more, visit the brand website at www.ardelllashes.com